Program Description

A degree in Media Communication leads to careers in print and online journalism reporting and editing for news, features and sports; advertising copywriting, design and sales; digital video and audio production for radio, television, and the Internet; interactive multimedia application for the Internet; and strategic public relations for government, nonprofits, and business. An 18 credit score is the foundation of the major with emphasis areas that require 15 additional credit hours and applied coursework that requires 9 additional credit hours. This emphasis module focuses on integrated communications, including the disciplines of advertising and public relations and is designed to prepare students for all aspects of communication and promotion that help accomplish such goals as selling products and services, advocating on behalf of causes, issues, or individuals, and representing organizational reputations to the greater public.